BENEFITS OF AN INTRODUCTORY VIDEO FOR YOUR BUSINESS
Every organization strives to engage and grab their viewer’s attention, but how can they do that? If you browse through some websites, they are flooded with graphics and fancy text everywhere.
If you don’t want to lose your visitors, keep your website simple. The major reason for high bounce rates is due to the fact that visitors get overwhelmed by what they see when they visit your website – especially colossal information
A perfect way to introduce your business brand to your potential customers or visitors when they visit your website is through an introductory video – this will keep your viewers engaged while they are on your webpage.
Your website’s homepage leaves a good notion on your viewers. If you want to leave an amazing impression, then you need an introductory video to make your viewers visit your site frequently.
So what are the benefits of introductory videos?
An introductory video is an interesting and easy way to explain to your visitors and target audience what your organization is into. With an introductory video, your visitors won’t have to read through different text or write-ups.
Your introductory video should contain the following information
- A summary of who the business organization or company is
- A detailed explanation of your terminologies, products, and services
2. To Connect with your Viewers
The main aim of the introductory video is so your viewers can connect. The perfect way to this is by stating the experience they will get if they choose to work with you and your company. It is also a good way showcase your company’s personality.
The use of texts on your site will not convey your company’s personality appropriately. However, a video offers a medium to show your target audience and viewers how your company looks, act, and sound, which is an effective way to showcase the core values of your organization.
Viewers and even other firms would want to know how bold, young, fun, assertive you are. You can provide answers to these questions via an introductory video.
Another great benefit of using an introductory video is that you can communicate with your viewers in a personal manner. If they understand your company’s culture, you can engage them further by showcasing the people who use your products and service.
3. To give them direction
Your visitors may not know what to do next after opening your website. However, with an introductory video, you can give your viewers direction.
You can incorporator a lead capture form in your introductory video, which is something unique and most companies do this. Companies want to create more leads and most companies do this by asking you to input your email address to keep on watching the video. As stated by Unbounce.com, “about 30 percent of website visitors will watch your video and 50 percent of these visitors will watch the introductory video completely”.
Another benefit of having an introductory video on your website is that it increases conversion rates. Now if you want your company to stand out, we at IntroFolia can help you define who your company is, get your message to the right audience, and attract their attention. Our videos come with dazzling special effects and in multiple formats.
Our videos will encourage visitors to:
- Browse through other parts of your website
- Distribute your video via social media
- Carry out the steps mentioned in your introductory video.
To learn more about our services, visit IntroFolia today!